Author: Gabriela Barkho

This story was first published by Digiday sibling ModernRetail

Brands are increasingly looking to replicate their TikTok Shop success when entering overseas markets.

Modern Retail spoke with three brands — gaming consoles business Nex Playground, K-beauty company MBX and luxury resale platform Fashionphile — about how they are using TikTok Shop to expand internationally, and why they believe the momentum they have experienced on the platform in the U.S. will translate to success abroad.

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OpenAI has spent its first four months laying the groundwork for its ad business. Now it’s turning its attention to the various formats that will power it.

Three job listings on OpenAI’s careers page point to text, image, video, native, conversational and interactive ad formats in the works. 

The company is looking for an ad formats software engineer with at least seven years experience — a role described as a “foundational role” across the full stack — that sits within the monetization team. The role is responsible for building the infrastructure and tooling, as well as defining how ads are structured, rendered and delivered across different surfaces, platforms and media types, per the job spec. 

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