Forbes has joined Google’s paid News AI pilot that gives Google expanded rights to its content to test new ways of providing readers with context about stories before they click through.
Speaking at Digiday’s Media Strategies London event last week, Forbes chief innovation officer Nina Gould said the partnership was paid but declined to discuss the terms.
The program pays participating publishers for Google’s use of “enhanced” content as it develops AI features. These include in-depth article overviews on Google News publisher pages, which give readers context before they open a story, and offers customizable audio briefings. The features include attribution and direct links to publishers’ original content. Forbes will receive citation data and other insights into how its content performs across different experiences on Google’s platform, which will help it understand how different categories of content work in different contexts and inform its own products.
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