It’s anyone’s guess this election season
No one really knows how the ad market will look in the immediate run-up to the U.S. presidential election, but to avoid the possibility of lost revenue, news publishers are seeking alternative avenues to appeal to advertisers.
While Dow Jones is focusing on events and non-political content for its politically-averse advertisers, The Guardian set its sights on political and advocacy advertisers who want to show up against election coverage.
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