It all started with a single slide.
Sport Beach kicked off as Stagwell’s beachside activation at the 2023 Cannes Lions festival but has since grown into a standalone business unit in the challenger holding company as its popularity at Cannes Lions surged each year.
Beth Sidhu, CEO of Sport Beach, and one of its earliest architects, recalled in an interview with Digiday that the idea of Sport Beach originated from a slide sent to her in the summer of 2022 by Evin Shutt, the Stagwell agency 72andSunny’s longtime CEO and partner, outlining a concept the agency’s founder Glenn Cole and chief growth officer Damaune Journey had worked up.
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