Why Target killed its creator program, launched 2 new ones

This article was first published by Digiday sibling Modern Retail.

Target has completely reengineered its creator ecosystem through two distinct new programs.

In April, Target told creators that it would sunset its previous creator program in May, Ad Age reported. The retired program was commission-based and allowed creators to build out digital storefronts.

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Author: Mitchell Parton

Search & Affiliate Marketing Strategist since 1993