Instacart launches custom AI assistants for retailers

This story was originally published by sister site, Modern Retail.

Retail giants like Walmart, Kroger and Amazon have launched AI assistants allowing consumers to ask for recommendations or curated shopping lists. Now, Instacart has made it easier for other retailers such as regional grocers to follow in their footsteps.

On Wednesday, Instacart announced the launch of Cart Assistant, a white-label assistant that retailers can implement on their own websites and apps. This is the latest addition to Instacart’s suite of enterprise services for retailers, further democratizing access to the kind of technology that larger retailers build in-house. Instacart also powers retailers’ e-commerce marketplaces, advertising businesses and in-store technology such as digital price labels and smart carts.

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Google avoided (yet another) breakup… now comes the test of the ad tech remedies

Last week’s remedies ruling in the U.S. Justice Department’s antitrust case against Google and its ad tech offering, i.e., the sell-side assets of Google Ad Manager (formerly DoubleClick), resolved the most consequential question facing its ad tech business: the company will not be forced to break it apart.

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Judge Leonie Brinkema rejected the DOJ’s proposed structural remedies, including the divestiture of its ad exchange plus Google’s publisher ad-server business, a.k.a. DoubleClick for Publishers, or DFP, as well as the open-sourcing of DFP’s final auction logic. Instead, the court accepted most of the proposed behavioral remedies, subject to modifications.

The focus now moves from ownership to conduct. Google will retain its ad exchange, popularly known as AdX, and DFP but the final judgment will restrict how those businesses operate and interact with publishers and competing ad tech companies.

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