LinkedIn is making a late but logical move to own B2B creator infrastructure before someone else does.
As of today, the platform has launched its first creator marketplace, making creator discovery easier — or at least more scalable for marketers looking to reach LinkedIn’s growing creator ecosystem — the latest step in a multi-year push that has already included products like BrandLink, TopVoice360 and Advice Sessions.
The marketplace works like this: marketers can search for relevant creators by topic as well as view creator cards showing the creator’s followers, post volume, social engagement alongside recent content samples. They can also do a deeper dive on any of the creators by clicking on “creator insights” to view impressions, engagement, a full bio, plus a breakdown of their audience demographics by industry, job title and location. Marketers can also contact creators directly via email, or a creator’s LinkedIn profile.
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