How 11 retail media networks are trying to differentiate themselves to advertisers

This story was first published by Digiday sibling Modern Retail.

After the launch of many different retail media networks over the past few years, all these new divisions of various consumer-facing companies are now fighting for ad dollars. That brought many of them to New York City last week.

Advertising events company Ascendant Network on Wednesday held Showcase, a retail and commerce media upfront for commerce media networks, ad agencies and brand marketers. It featured 15 presentations from the advertising businesses of retailers, financial companies and e-commerce platforms, from The Home Depot to Albertsons and even PayPal.

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ShopMy, Google and WordPress are among this year’s Digiday Technology Awards finalists

This year’s Digiday Technology Awards finalists reflect an industry adapting to a rapidly changing digital landscape, with AI-ready infrastructure, first-party data, privacy and operational efficiency emerging as defining priorities. 

Across publishing, commerce and advertising, technology leaders are rethinking the systems that underpin digital experiences and finding new ways to make those systems more responsive to both evolving consumer behavior and the demands of AI-driven discovery.

WordPress earned a finalist spot in the Best Content Management System category for its WordPress VIP platform. The platform is helping organizations rethink the role of the CMS as AI reshapes how audiences discover information. In partnership with Pew Research Center, WordPress VIP transformed Pew’s CMS into infrastructure designed for machine readability and attribution, making its research easier for AI systems to discover and interpret. The work demonstrated how the CMS is evolving beyond a publishing tool into a strategic foundation for AI-driven discovery, development and content operations.

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