Some marketers see ‘no ceiling’ for beauty brands advertising in sports

This story was originally published on Digiday sister site, Glossy.

By now, many in the beauty space have wised up to just how powerful a tool athletes and sports are for their brands. But the crossover between sports and beauty has only just begun, according to panelists at Glossy’s Pop NYC event in Manhattan earlier this month.

WNBA star Hailey van Lith, stylist Dianne Garcia, tennis brand Courting founder Courtney Kelly and Jenna Smith, founder of sports marketing agency Tantamount Sports Group, joined the Pop NYC stage to discuss the state of sports and beauty crossovers.

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Comscore data shows how AI discovery is splintering beyond ChatGPT

AI chatbot usage is quickly fragmenting beyond ChatGPT, as overall usage grows this year, according to a new report from Comscore.

ChatGPT’s share of prompt volume fell from 70% to 50% between January and June 2026, according to Comscore’s Q2 2026 AI Intelligence Report, published today, while rivals like Gemini and Claude rapidly gained ground. Comscore used its opt-in panel data to conduct the research, with a respondent base running between 500,000 and 1 million users.

Gemini’s share nearly doubled from 17% to 30%, and Claude climbed from 2% to 11% over the same period. 

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