How Semafor is redefining the head of video role

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Semafor technically had a head of video before Adam Banicki stepped into the role this summer. But the role has changed with Banicki’s appointment. Instead of being strictly a newsroom role, Banicki’s position spans the editorial and business sides of Semafor.

“I feel like I have like a really fun job where I get to talk to Ben [Smith, co-founder and editor-in-chief of Semafor] every day about all the things that are going on in the newsroom, but then taking back a lot of that almost like programming to the commercial side and saying like, ‘What can we do with this? How do we build out a revenue model?’” Banicki said during a live recording of the Digiday Podcast on Sept. 16 at the Digiday Publishing Summit in Key Biscayne, Florida.

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Ad Tech Briefing: Google’s ad tech remedies arrive just as the platform battle moves to AI

Google has finally been told how it must change the ad tech machinery at the center of its antitrust defeat. But as regulators attempt to pry open one vertically integrated advertising stack, the industry is busy building new ones.

Judge Leonie Brinkema’s remedies opinion confirmed that Google will keep both its ad exchange, AdX, and its publisher ad server, DoubleClick for Publishers, a.k.a. DFP, albeit under a six-year behavioral regime. Google must integrate its technology more closely with Prebid, let AdX bid into competing publisher ad servers, improve publishers’ ability to move their data and restrict preferential treatment of Google-owned ad tech.

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