The gradual erosion of the power of local sports through the regional sports network system — brought on largely by cord-cutting that’s seen cable and MVPD penetration drop to well below 40% of all TV homes — has led many sports fans to struggle to find their favorite local baseball, hockey or basketball team.
That confusion, one would think, might lead to depressed ratings and a struggle to secure ad revenue for those respective teams. Not so, insists Craig Sloan, CEO of Playfly Sports, a sports rep firm that deals with 83 teams across those three professional sports, and is expanding into selling OOH, experiential and other media around teams and leagues.
Sloan noted the continued strong ad marketplace for sports, which formed the single strongest line of content to be sold in this year’s upfront marketplace. He said he also expects streaming to continue to increase its share of sports viewership as linear TV sees its share erode further.
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