This story was first published by Digiday sibling Modern Retail.
Artificial intelligence is allowing Walmart to achieve levels of personalization it has long dreamed of. At the same time, the company is also cracking down on redundant or inefficient uses of AI internally, knowing the technology has a price tag.
AI has allowed the retailer to build experiences based on a better understanding of consumer intent and language, Walmart CEO John Furner told reporters last Wednesday at the company’s headquarters in Bentonville, Arkansas, as part of its annual Associates Week and shareholders’ meeting.
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