Originally published on Jan. 24, 2025, this article has been updated to include an explainer video embedded below.
Chatter about AI agents is suddenly everywhere — from Silicon Valley to the ski slopes of Davos – but just how will they impact Madison Avenue?
Just yesterday, OpenAI previewed its new “Operator” AI agent tool to help users with web-based tasks like booking travel, making restaurant reservations and buying groceries. Early brand partners across e-commerce and travel include eBay, Etsy, Uber, Instacart, Reuters, AP, Priceline, Target and StubHub.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.