After years of watching AI products treat their journalism as a free buffet, publishers have formed a coalition to create a new standard that tracks how AI systems access their content at every step.
The Standards for Publisher Usage Rights initiative, dubbed SPUR, has gathered momentum since its March launch, signing its first U.S. founding member, the Associated Press, this week.
Unlike previous standards steered by ad bodies or Big Tech, SPUR is publisher‑run and fixated on one thing: turning AI’s use of their content from opaque scraping into a transparent, usage‑based licensing system they control.
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