Author: Catherine Wolf

Search & Affiliate Marketing Strategist since 1993

Digiday+ Research: Publishers favor generative AI over predictive AI

This is an excerpt from our Digiday+ Research report “How publishers from Dow Jones and Business Insider to People Inc. are approaching AI in 2026,” which explores how publishers are navigating the opportunities and challenges that have come with the evolution of AI. The report is based on a survey of 40 publisher professionals, as well as individual interviews with publisher executives responsible for AI investments and applications development.

As AI has moved from the margins to the mainstream of editorial workflows, publishers have worked to find the right fit for AI tools. One thing they’ve found is that generative AI lends itself better to how they do their jobs than predictive AI.

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MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren’t the right fit

Jimmy “MrBeast” Donaldson just hosted a two-day, multi-platform “50 Streamers” competition that exceeded 1 billion total views within the first three days. The latest MrBeast offering, which pitted 50 streamers against each other in competitions with the winner getting $1 million, dipped into the livestreaming space, with its Easter Sunday grand finale drawing 1.75 million live concurrent viewers across YouTube and Twitch. 

Those massive numbers are a testament to the creator’s world-spanning reach (his team says 80% of his 1.45 billion views in the last 90 days are from outside America) and his somehow continuous growth. 

Donaldson

That growth is powered not just by Donaldson’s ability to create blockbuster-level content with widespread appeal, but by the business decisions being made at his holding company, Beast Industries. 

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