Digiday+ Research: Publishers apply AI to streamline tasks and improve audience experience

This is an excerpt from our Digiday+ Research report “How publishers from Dow Jones and Business Insider to People Inc. are approaching AI in 2026,” which explores how publishers are navigating the opportunities and challenges that have come with the evolution of AI. The report is based on a survey of 40 publisher professionals, as well as individual interviews with publisher executives responsible for AI investments and applications development.

AI has moved from the margins to the mainstream of editorial workflows. Publishers have increasingly embedded AI tools into daily functions, especially when it comes to streamlining tasks and improving the audience experience.

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Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

This week’s Future of TV Briefing looks at the rare practice of YouTube channels offering TV-style make-goods to sponsors as TV-style shows become more commonplace.

  • Making good
  • Netflix’s video AI tool, OpenAI’s TBPN acquisition and more

Making good

Recently I was talking with Donut Media’s head of brand partnerships Amanda Klein. The Recurrent-owned media company’s YouTube videos are receiving about 45% of their viewership on TV screens. Coinciding with that increased TV viewership, Donut Media is making a big push this year to sell sponsorships for TV-style episodic series, she said. 

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