Author: Gabriela Barkho

This story was first published by Digiday sibling ModernRetail

Brands are increasingly looking to replicate their TikTok Shop success when entering overseas markets.

Modern Retail spoke with three brands — gaming consoles business Nex Playground, K-beauty company MBX and luxury resale platform Fashionphile — about how they are using TikTok Shop to expand internationally, and why they believe the momentum they have experienced on the platform in the U.S. will translate to success abroad.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More

The Chicago Bulls haven’t won an NBA championship since 1998. That makes their sponsorship pitch harder than it might otherwise be, despite their enormous profile among casual fans thanks to a legend named Michael Jordan. To stay competitive, they’ve spent the last two years building a data solution designed to show brand partners how they’re influencing Bulls fans’ spending choices.

First, a step back. U.S. sports sponsorship spending is rising fast. Between 2015 and 2025, it rose 122% to $30.5 billion, according to estimates from Ampere Analysis, ahead of revenues generated by the entire television sector.

The windfall isn’t being distributed equally among rights-holders, though. The New York Knicks, for example, pulled in $619 million in revenue during the 2024-25 season, while the Washington Wizards netted just over half that ($373 million). The Knicks’ commercial situation will likely improve following their successful championship tilt earlier this month (their first in 53 years).

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More