Author: Gabriela Barkho

This story was first published by Digiday sibling Modern Retail.

AI was the hot topic of conversation at this year’s Groceryshop, as executives from Kroger, Giant Eagle, DoorDash and more took to the stage to share their philosophies on agentic technology.

What many companies are finding is that rather than relying on simple search tools or intrusive chatbots, they must deploy practical AI tools that bridge the gap between physical stores and online ordering. Much of the focus now is on training shoppers to naturally integrate agentic shopping into their busy routines.

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This week’s Future of TV Briefing looks at a new task force being formed by the Coalition for Innovative Media Measurement to tackle the TV ad industry’s measurement currency conundrum.

• Common currency
• OpenAI’s creator product push, Paramount+’s pre-merger makeover and more

Common currency

The most consistent aspect of today’s TV measurement landscape may be its inconsistency. Or more to the point, the frustration across both buy and sell side with the lack of consistency in TV’s measurement currency.

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