Author: Ronan Shields

Two of the biggest names in mobile advertising have further entrenched their rivalry in court filings this week, with AppLovin suing Unity.

AppLovin has asked the Superior Court of California in San Francisco to temporarily restrict rival Unity from collecting and using certain data generated through its mobile advertising business, escalating a dispute between two of the sector’s largest platforms that is also heading to arbitration.

In an application for a temporary restraining order, AppLovin alleges Unity’s Ad Quality SDK has improperly collected data relating to advertisements served by AppLovin, including information about creatives, users and devices, impression revenue and engagement.

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Amazon’s dominance in retail media budgets is hardly a surprise, with Madison Avenue observers expecting a push to win similar spend in adland. And at its flagship advertising and marketing conference, hosted this week in San Francisco, California, Amazon unveiled its latest offerings.

However, as allegations from government authorities around auction practices continue to dog certain aspects of its media operations, market observers advise caution when it comes to accepting the advertising and retail media giant’s claims lock, stock and barrel.

The company has renamed its unified platform Amazon Ads Agent, with further product launches unveiled today (Sept. 29), including Full-Funnel Campaigns, which combines sponsored ads, display, video and streaming TV within a single campaign.

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