Author: Sam Bradley

A survey of 13,000 U.S. marketing professionals has found the median time in office enjoyed by CMOs is down 35% since 2010. 

It’s a stark proof of what media experts and agency practitioners have noticed for a while — that their client leaders across the boardroom table often don’t stick around for long.

The study, which surveyed companies with over 100 employees, was conducted by recruitment firm Findem and networking platform CMO Huddles. The survey found that while CMOs that started their roles in 2010 typically stayed in their post for four years, from 2022 on, marketers that took on a top job lasted just 2.6 years, representing a 35% decline. The median tenure of CMOs currently in post was 36 months.

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A survey released last week found widespread use of AI for campaign optimization, though caution remains around fully autonomous trading, with recent updates to Google’s pricing rules underscoring why publisher control remains paramount.

A recent IAB report shows AI is already embedded in programmatic advertising, but giving an agent the authority to buy and sell media is a bigger step than asking it to optimize a campaign. That gap runs through a new survey of Europe’s digital advertising industry.

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